HI, I'M

SHANNON ELLIOT

I like to mess with ideas.

ABOUT ME

HI

IT'S ALWAYS ABOUT MAKING SOMETHING NEW

No matter whether I’m at work or at home, the challenge is to always see how much I can make, build and create myself.

At home, this means beautiful old furniture gets a second shot at life because I’m not afraid to try that upholstery project myself. It means vintage beds painted bright colours for my girls. It means making our costumes not buying them. It also means there’s a four foot by six foot oil painting, a reproduction of a Tamara de Lempicka favourite, hanging in the dining room that took me four year to complete. (But it is there!)

At work, along with my teammates, it means we can try new things for less budget. It means building new products, new customer journeys, new designs and content…and when we get the data, the feedback, the responses – we’re all set to make updates. No worries, no fear, just doing.

I’ve tried to stop making things myself. Now that I’m not a kid anymore, I can afford a new sofa, but where’s the fun in that? (New turquoise linen for the mid-century couch downstairs just arrived…can’t wait to start pulling staples…) And as a manager, I’ve learned to delegate as required, but I still love troubleshooting the CSS and ensuring the background image displays *just right*…

I’ve been this way for as long as I can remember. And so I thought I’d make a web page about it…

MY SKILLS

RIGHT BRAIN AND LEFT BRAIN

So it would seem that the diagnosis is in. I am split-brained.

On the right hand, I see things. Creative things. How text should line up, where the header image should be, what the focal point really is, and where the text is screaming for some space to breathe.

On the left hand, I can map out projects, follow deadlines, build an argument through data and analysis. I cannot make Excel sing, but we get along alright. And I’ve built the things I need in Tableau (I can’t wait to learn more about data…)

Whichever side of the brain I need to rely on, I usually can do enough of what I need to get started.

COMFORT WITH IDEAS 90%
COMFORT WITH NUMBERS 90%
COMFORT WITH AMBIGUITY 100%

THINGS I USE ON ANY GIVEN DAY

1

CREATIVE CONCEPTS

For the big ideas, there’s nothing like working with a team. We bash each other’s concepts around until we’ve found a new product, design or pitch that’s interesting, innovative and sticky.

3

MULTICHANNEL DESIGN

Print is still my favourite (I’m an absolute hoarder of magazines), but I enjoy designing for digital and can even work a little CSS magic when we want to make sure things translate absolutely seamlessly from one medium to another.

2

ALL THE WORDS

If only we could leave all copy as footloose and fancy-free as a wandering blog post…Nah, we gotta keep a leash on words and tone and style. I enjoy a good edit over my morning coffee (a direct mail letter, an email perhaps) and have bonded with my team over a good word-bashing session. (Achievement unlocked: effective ad copy!)

4

ALL THE NUMBERS

I don’t profess to know all the numbers – but I know the ones that matter to me. I’ve reduced direct marketing production costs by more than 54% while maintaining average gift size. I’ve also increased retention by more than 30% by focusing on audiences that we know will stay.

EDUCATION

1997-2002

MCMASTER UNIVERSITY Marketing and E-Commerce

Dean’s Honour List. Bachelor of Commerce with a focus on marketing and e-commerce. Favourite class was far and away Roman Mythology on Film. That class was 8:30 a.m. and Startbucks was right next door. Good times.

1995-1997

SENECA COLLEGE Radio and Television Production

Two year diploma focused on script writing, visual composition, technical production and budgeting.

EXPERIENCE

2017 - present

CARE Canada Director of Brand and Marketing

Lead marketing and in-house creative team through brand refresh, public engagement campaigns and marketing communications support. Responsible for engaging new and existing audiences with targeted content.

2015-2017

CARE Canada Director of Marketing and Donor Engagement

Responsible for a coordinated multi-channel marketing and annual giving program including direct mail, telemarketing, street/door-to-door canvassing, digital fundraising, advertising, social media and web.

2013 - 2015

CARE Canada Direct Marketing Manager

Managed direct marketing and digital portfolio including telemarketing, online fundraising, peer-to-peer/third-party event fundraising, e-marketing, online advertising, SEM/SEO, and direct mail.

2011 - 2013

CARE Canada Creative Services Manager

Working with multiple online platforms, including Drupal, WordPress and Luminate, managed CARE Canada web site, web strategy, online editorial calendar and email calendar as well as online giving mechanisms. Designed and wrote content for online and offline marketing campaigns and collaterals.

2007 - 2011

Forum of Federations Copy Editor

Managed trilingual web site; launched social media presence on Twitter, Facebook, YouTube; wrote and posted web copy; designed and edited print publications including newsletters, Federations magazine, annual reports.

2005 - 2007

United Way/Centraide Ottawa Web and new media coordinator

Oversaw redesign and launch of United Way web site, wrote web and email content, managed email lists, designed online graphics and collaterals.

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