Campaign Videos

By elliosl After our staff team collected great handheld footage from a fundraising walk, I turned this video around quickly to thank our participants and supporters via social media. I shot and edited this simple web video to promote CARE's Walk In Her Shoes campaign. This video was shot in Zambia and edited together [...] Read more

Social content

By elliosl

The social space is busy. Before your words are read or your video is watched, the creative concept has the potential to attract the attention of the audiences you're looking to connect with. I work with my team to brainstorm the overall concept, and then put together visuals that breathe life into our ideas and [...] Read more

Annual reports

By Shannon

I have produced annual report designs for several organizations, many over multiple years. I favour simple design that makes room for images to sing and copy to speak for itself. After years of not including many lower level donors in our annual report mailings due to the cost of mailing a large document, I designed [...] Read more


By Shannon

Newsletters Our donor file had been missing some stewardship love. Past updates were laden with technical jargon and org-speak. I designed a light and simple donor-focused newsletter template, now deployed three times per year, that has seen revenue from this soft ask increase markedly. Family Photography Family Photos Storytelling Photos Read more

Digital billboards

By elliosl This video ran at a CBC News Express airport kiosk during the holiday season in support of CARE's gift catalogue campaign. This digital billboard ran without sound at Dundas Square. This video was made for an International Women's Day awareness campaign digital billboard space. Read more


By elliosl

The CARE Gift catalogue has been a mainstay of year end giving for the past several years. In 2014, the catalogue was updated to a lighter, smaller and easier to mail format. All Campaigns Graphic Design Photography Video Writing Family Photography Photography Family Photos Photography Storytelling Photos Photography Writing: Blog posts Writing Personal Writing: Globe [...] Read more

Campaign collaterals

By Shannon

Campaign collaterals It's tempting to put it all in there. The numbers, the facts, the details. When I work on marketing campaign collaterals, I strive for focus and parse the content down to the core messages that will drive action. Sales pitch cards, capital campaign brochures, social and digital ads...I've designed them all! Lorem ipsum [...] Read more